1. Cookies and tracking technologies
- Essential — needed for the site to work, including the cookie that records your consent preference. Always on.
- Analytics — measures anonymous usage patterns (PostHog, Vercel Analytics). Off by default; loads only after you consent.
- Session recording — anonymized session replays via Microsoft Clarity. Off by default; separate opt-in due to higher privacy weight.
- Marketing — supports remarketing and conversion attribution for past visitors. May include Meta Pixel, LinkedIn Insight Tag, or Google Ads remarketing tags when enabled. Off by default; separate opt-in. No marketing tags are active today; this category is reserved for future use, and nothing loads until you opt in.
Analytics events do not contain direct identifiers. We do not send your name, email address, phone number, message text, or raw organization name to PostHog or any other analytics tool. Analytics events carry only behavioural signals (sections you read, time spent, scroll depth) and metadata (your selected role, country, and selected pre-order plan) — never the contact details you provide on a form. The contact details you submit on /contact and /calculator go only to our transactional email provider (Resend) so we can respond to you.
You can change your cookie preferences at any time by clicking "Cookie preferences" in the site footer.